Exporting Local Saskatoon Berries from Canada to Australia Assignment

Exporting Local Saskatoon Berries from Canada to Australia - Assignment Example Marketing to this region can bring the company profits with high margins. The political scenario in the region is sound, with a growing economy and an established central legal system. The social environment in the region is very similarity that in Canada, making the target market much more understandable and easier to relate to. The business climate in for the Saskatoon berries is very strong and profitable right now as the berries are quite in demand due to their tastes, their use in dairy products, bakeries as well as ice creams as well as due to their antioxidant properties. The fruit has heritage links with China where a version of the fruit was originally grown, however it has been discovered in the central north Canada and has become a native original fruit to the region. It would be more profitable for the company to operate through Canada, as the cost of the logistics ad the transportation of the Saskatoon berries would be much more feasible for the company than if its was outsourcing to China or operating form there. The main risks that are present to the company for exporting to the region of Australia pertain to the risks associated with spoilt and bad harvest, which can affect the supply of the product to the region. Moreover the changes in the prices of the berries are also very volatile according to their demand and supply each season and the quality of the harvest produced. This can make operations very volatile with unpredictable revenues. Moreover the Australian dollar is valued at a lesser denomination than the Canadian dollar with considerable fluctuation. This can affect the revenues of the company with the volatile exchange rates applicable. Other risks that the company would be exposed to are conforming with and getting approval from the local Australian food control authorities. A case took place in 2004, when the Saskatoon berries were ordered off the shelves in the UK due to their bad quality of packaging which effected the quality of the berries. (Gillis, 2004) Consumer Profiles The consumers who will be the direct target market for the Saskatoon berries and would be buying the berries in Australia would include restaurants, organic food and fruit retailers as well as the housewives and catering service providers. The restaurants and the caterers would be buying the product to add the exotic flavor to their dishes while the housewives, and the general consumer will be buying the berries due to their intense and unique taste, their diverse usage in dairy products, baking and cereals as well as due to their properties of being high in fiber and a major source of antioxidants 5. Market Entry and Marketing Strategy SWOT The strengths of exporting Saskatoon berries to Australia include the increased business operations, the increase in the profit margin as well as the positioning and the placement of the company name and brand in the international market. The weaknesses pertain to incurring larger cists for logistics and the transportation the frozen berries to the region of Australia. The opportunities that exporting to Australia provides for the company include the increased market share of the company, and future prospects of operating in the Australian market with other wild berry based produce and

Emma Lazarus, The New Colossus (750 words) Essay

Emma Lazarus, The New Colossus (750 words) - Essay Example Therefore Emma’s difficult experiences lent depth and power to all her writings. Emma’s complicated identity was therefore a barrier that obscured her place in American culture. Her turbulent upbringing lent an appropriate backdrop for her bold, powerful and inspiring essays and poetry protesting against the rise of anti – Semitism in the country. Even before the title of â€Å"Zionist† had been coined, Emma passionately called upon the Jews to unite and build a homeland in Palestine. Emma Lazarus’ historical poem, â€Å"The Colossus† written in 1883, gave to the American’s a credo that was praised and cherished for so many years. The words "Give me your tired, your poor, your huddled masses yearning to breathe free..." (Emma Lazarus, The Colossus, 1883) are a part of the beautiful poem that was engraved on a huge bronze plaque that is hung in the Statue of Liberty Museum after about 20 years after she was laid to rest. She had written this poem for fundraising for the pedestal of the Liberty Statue. She lived a life of isolation and devoted all her time and energy to writing. She became ill with the terrible disease of cancer and passed away in 1887. Twenty years later, in 1903, this bronze plaque bearing Emma’s sonnet was presented by philanthropist Georgiana Schuyler and was placed on the interior wall of The Statue of Liberty’s pedestal. Then again it was removed and was mounted in the Liberty exhibit at the base of the monument. Many different themes are reflected in Emma’s sonnet, â€Å"The Colossus† some of which are Liberty, Patriotism and courage. Many of the conflicting ideals and identities that Emma dealt with in her own life are reflected or echoed through her sonnet.

Planning for Success A Product Launch Essay Example | Topics and Well Written Essays - 2000 words

Planning for Success A Product Launch - Essay Example It is necessary to strategies on how to monitor the progress of the product and ensure efficient allocation of products to the right market (Cavanagh 2012). Apple Inc. is undergoing increasing difficulty in managing time-to-market and to reduce the cost of introducing the new products. Apple Inc. Is a technology company, with frequent changes in the mode of doing business. This paper will focus on how launch effectively a new iPhone for the Apple Inc. The company will be launching a new product in the market. The product itself is the new iPhone which was introduced recently in the market. This report will include all the requirements, the planning process, implementation and the effective means of monitoring the implementation process (Comments on â€Å"A New Product Growth for Model Consumer Durables The Bass Model 2011). The iPhone that will be launched soon is expected to meet customers expectation since it contains all the features in it. The key features are that the iPhone itself is a mobile phone, contained software for playing music, mini personal organizer and it contained other software that can be used in various sectors. The main goals and objective for launching iPhone is to create awareness of the iPhone in the market. It is essential for the potential customers to know that the new iPhone has been released. The launch of this product will also assist in distributing the product in the market. Furthermore, the process will help to get feedback from the target segment for a pre-launch, win the customers interest so that they can place pre-orders and get the chance for product demonstrations. Besides, the company will be able to introduce iPhone in the new market. To be effective, it is essential to be objective and be specific when launching the iPhone. For instance, it is necessary to deliver the number of iPhones in the

Sykes Enterprises Case Study Example | Topics and Well Written Essays - 1000 words

Sykes Enterprises - Case Study Example His primary focus has been financial return and he has used finances as the basis for expansion, retraction and other strategies. However, it is necessary for the top management to reconsider some of the strategies from a financial point-of-view so that it can streamline its current operations. It may not be necessary that a call center should require closure if it is not doing well. There can be consolidation of operations as well as optimization of activities that would result in cost-reduction. Initiative by the top management will be the only reason why call center managers would want to look at their operations and search for cost-minimization strategies. The change should come from the top management to the bottom and this would be the driving factor amongst call center managers for cost reduction. Convergys is the largest market holder in the call center and order processing business. Sykes Enterprises scale of operations is only a fraction of the two market leaders in this business. However, this cannot be attributed to any exceptional strategy on the part of Sykes' competitors. Sykes' aggressive strategy has been in terms of the number of call centers and its cost competitiveness. Sykes Enterprises did not see order processing and bill processing as a major industry and thus its corporate clients were always looking for Sykes when they needed a cost-effective solution. Reliability is one of the key features that is missing from the brand positioning of Sykes in the industry. Thus, Sykes needs to re-consider its position in the industry and work towards improving it from just another low-cost solution to a reliable and smart solutions company - that would work at lower costs not just because of low quality but because it has found the key to strategically reducing costs of its operations. Review of Mission and Objectives Sykes' existing mission and objectives are not very much suited to its operational strategy. Instead of focusing on the low-cost attractions to the corporate world, Sykes should focus on a moderate strategy on using its services and quality of operations as the focal point of attracting corporate customers. It should revise its mission and objectives to incorporate these ideas in its mission and objectives. Further, it should make sure that its strategies reflect this mission. 4.0 Strategic Alternatives and Recommended Strategy Strategic Alternatives It is obvious that Sykes can take more than one action to improve its revenues and build a profitable business. The closure of its operations in India have resulted in consolidation of its costs in the United States. The competitors of Sykes have resorted to opening up call centers in South East Asian nations such as the Philippines to counter the high turnover costs and possible wage rises in Indian cities due to growing economies. It is important for Sykes to focus on its costs and revenues. Sykes needs to increase its revenues and reduce its costs. Sykes can focus on increasing the number of services that it offers from its existing call centers so that the costs of the services do not rise, however, there will be a rise in the revenues for the services. Another recommended

Psycholosy (Counterconditioning theory) Essay Example | Topics and Well Written Essays - 750 words

Psycholosy (Counterconditioning theory) - Essay Example For example, a psychologist named Ivan Pavolov conducted a famous psychological experiment on dogs. He conditioned dogs to understand that when a bell was rang (the stimulus), the dogs began to salivate in reaction to learning that the bell meant food. This was an extremely important part of understanding classical conditioning. Phobias are an irrational fear of an object or setting. Often, this will cause shock with a person in that they are completely unable to function with the phobia present. One of the ways in which therapists work to help clients overcome their phobia is using behavioral therapy. One of the techniques, which are used, is the exposure technique. The basis behind exposure technique is for the therapist to expose the client to the phobia in which they are experienced in a controlled setting. This is often done in a systematic routine starting with a low threat stimulus working up to complete exposure. For example, if a therapist was working with a client who had a fear of flying in airplanes, they might start by showing a video of an airplane flying. Next, they would try a flight simulator. These cognitive restructuring steps would build upon one another resulting in the final step of actually riding on an airplane. While this is similar to flooding technique that starts at the extreme of the phobia where exposure technique is done in increments. ... de Jong, Jasper A.J. Smits Affiliation Department of Psychology, Vanderbilt University Source Journal of Behavior Therapy and Experimental Psychiatry, Vol 42(1), Mar, 2011. pp. 117-121. ISSN 0005-7916 Descriptors *Disgust; *Exposure Therapy; *Fear; *Phobias; Arachnida Abstract The present study examines the relative contributions of changes in state fear and disgust emotions to improvements in spider phobia observed with exposure-based treatment. Sixty-one treatment-seeking spider fearful individuals underwent a one-session exposure in vivo treatment. Growth curve analyses indicated that treatment was associated with significant improvements in state fear and disgust reactions to a live spider and self-reported trait spider phobia symptoms. Mediation analyses demonstrated that changes over time in state fear and disgust each explained unique variance in improvements in phobic symptoms over time. Examination of the effect size of the mediated pathways suggests that changes in fear and changes in disgust are important to reductions in the severity of spider phobia symptoms during exposure-based treatment. The implications of these findings for conceptualizing the role of fear and disgust emotions in the maintenance and treatment of spider phobia are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved) Methodology Empirical Study; Interview; Quantitative Study Electronic; Print Electronic Journal; Peer Reviewed Journal Journal Article Accepted Date: Jul 29, 2010; Revised Date: Jul 27, 2010; First Submitted Date: Apr 20, 2010 20110117All rights reserved.. Elsevier Ltd.. 2010. 10.1016/j.jbtep.2010.07.007 In this study, there was an experiment run in order to see whether exposure therapy worked on treating arachnophobia. They had a sample size of

Comparison six research methods Essay Example | Topics and Well Written Essays - 2500 words

Comparison six research methods - Essay Example Longitudinal studies as well as observational studies are generally used in those places where a lot of time is taken to finally extract useful information. Questionnaire surveys are used for getting quick responses and used for pilot studies as well as feedback processes. Focus groups and Delphi techniques generally use experts as their respondents. All of the above methods have their own benefits and disadvantages. Few limitations of these market research methods have also been discussed which can be further studied and reinvented to form better and more efficient research methods. Introduction Business research is described as an organized and systematic effort which aims to investigate a specific issue or problem which has been encountered during the work setting and requires solving (Seale, 2004). The first stage in a research process is the identification of the critical problem. Once the problem has been clearly defined, the next steps include gathering information, analyzing data and solving the problem by taking necessary steps and corrective measures. Research methods Research methods are of various categories depending on the requirements of the research. These methods use different approaches, tools and techniques for conducting a research. However, they can be divided into two broad categories. Quantitative methods are generally used during development research while participatory or qualitative research is used to get desirable outcomes. Even though these research methods are continuously used in various research questions and studies, yet they are continuously being developed as well as integrated in order to gain better results (Coffey & Aktinson, 1996). A thin line of difference exists between research methods and research methodology. While research methods talks about specific activities which are created to generate data, research methodology is about the understanding as well as attitude of the researcher towards the strategy and research w hich is chosen in order to answer the research questions. Implication and Discussion Longitudinal study is a type of correlation research involving repeated observations. This type of study can extend for many years and even decades. Here the same participants are studied for a particular period (Diggle, Heagerty, Liang & Zeger, 2002). It is generally used while studying clinical events such as, HIV patients and their diseases and immunity status, across various countries and over time (Frison & Pocock, 1992). It is used in individual studies where participants are studied and tracked (Hogan & Laird, 1997). It is also used in household panel studies where people are tracked and observed within their vicinity for collecting data. Longitudinal studies are high in terms of validity. Individuals usually fail to remember previous events and even if they are insisted, they might not remember the correct data. Longitudinal studies are particularly helpful in finding out long term variation s or changes. The estimates collected in this study are more efficient compared to cross-sectional studies (Donner & Klar, 1994). However, there are certain limitations associated with longitudinal studies. Gathering results during longitudinal study is very difficult as it is time taking and tedious. More often than not, participants drop out before completion of the survey. This process is known as subject attrition and is very

Impact of television on professional sports Essay Example for Free

Impact of television on professional sports Essay It was in late 1940’s and beginning of 1950’s that television was introduced to the common people. In the words of Marc and Thompson, â€Å"Marshall McLuhan who was earning the distinction of becoming the first ‘media critic,’ described television in the 1950’s as an ‘electronic hearth,’ a kind of proto-cyberworld fireplace, around which families were gathering during this new stage of post-industrial existence. (2005, p. 55) Following sports became completely different with the advent of television. Now there was no need to waste entire day to watch one’s favourite game in the stadium or strain one’s ears to keep track of the latest happenings in the fields through the radio. Those who had not yet brought this powerful medium of entertainment home used to be a part of â€Å"a crowd of people standing in the street in front of an appliance dealership watching TV through the store window. † (Marc and Thompson, 2005, p. 53) So people at homes or as sidewalk audiences started cheering the sportsmen for their efforts that was visible on screen. The television enhanced the status of sports as a social activity that could be viewed at the comfort of homes. It also introduced the masses to different kinds of sports. Earlier people were aware of the sports that were common in their country only. Due to television sportsmen of diverse kinds of sports became household names. Television gave the sportsmen, the fame and recognition across the continents. This was unimaginable otherwise. Boyle and Haynes observed, â€Å"today it is difficult to imagine football without television or a television schedule bereft of football. † (2004, p. 7) This observation is true in a wider context too. Television sector has undergone tremendous growth. Hundred of channels all over the world are dedicated to sports, which telecast not only the game but also each and every aspect of the players’ lives. The top sportsmen enjoy the same fan following and power as the film stars. Where there is maddening fan following and popularity, can money be behind? The salaries of the top players in all the sports have soared really high. It’s no wonder that popular games like tennis, football, cricket etc. have become businesses in their own right. There has been major commercialization of sports since 1950’s – the advent of television. Talking about football Boyle and Haynes lamented, â€Å"the increasing influence that television has exercised over the sport and the unhealthy degree to which clubs have become dependant on television income have meant that the economic aspects of the game have become of considerable interest. † (2004, p. 8) This pathetic state of affairs can be identified with the economics of other professional sports too. All the different sports can be addressed as different products. The mushrooming of rival leagues in each category of product can be compared to different brands of that category, which are constantly trying to outdo each other. This competition or war amongst the rival leagues is benefiting them but deteriorating the spirit of sports. The flow of television money has turned competitive balance into competitive imbalance. However Wigglesworth argued, â€Å"commercialism has always been present in sport in one form or another. It may have begun with the donation of prizes by local tradesmen at holy day recreations and have become more highly organized in rural sports, often sponsored by publicans. † (2007, p. 35) According to Wigglesworth commercialization has helped in the growth of professionalism. This indicates that before 1950’s it was impossible to consider sports as a profession because the players were not paid proper salaries. Thus all the players used to dabble with other professions in order to keep their kitchens running. Since the advent of television, sports have been started being recognised as one of the well-paid professions and each decade after 1950’s has seen a further hike in the players’ salary. The channel boom in the past decade has made the picture rosier for the players as far as their salaries are concerned. Talking about the growth of leagues Wigglesworth observed, â€Å" money from television coverage and all the associated media opportunities was the spur for the bigger clubs to organize themselves into a league†¦Ã¢â‚¬  (2007, p.129). He further elaborated â€Å"even cycling clubs have derived commercial benefits from increased television coverage of the sport during the 1980’s and 1990’s. â€Å"(2007, p. 132) It is since the 1980’s that the television started changing the conventional scenario of sports at a much greater pace than ever before. Some of the top rival leagues, which were created in 1960’s and 1970’s to promote sports, merged sports and media and have even started running their own sport channels, thus taking their rivalry to newer areas. The following statement of Holland paints a gloomy picture of the impact of television on sports: â€Å" As the broadcasting of sport gradually becomes as important as the event itself, there has been growing concern over the adaptation of the sports to suit the needs of television. † (2000, p. 138) It is threatening that all the sports event have become a ground of cut throat competition between the satellite, cable and terrestrial broadcasters. To get the exclusive rights of the major sporting events these parties have been bidding higher and higher. This factor has shook competitive balance to a great extent, which has started proving detrimental for the sports on the whole. So to conclude the impact of television has been both good and bad across all sports, whether it is cricket, rugby, boxing, swimming, horse riding tennis etc. It has been most beneficial to the players of popular sports, financially. The creation of rival leagues can be viewed a positive impact but growing unhealthy rivalry amongst them and competitive imbalance has been some of the drawbacks of television. In the words of Wigglesworth, â€Å"One result of the commercialization of sport through television has been the depersonalization of spectator sport with the old fashioned ‘fan’ becoming simply a customer. † (2007, p. 164). References Boyle, R. and Haynes, R. (2004). Football In The New Media Age. New York: Routledge Holland, P. (2000). The Television Handbook. (2nd ed. ). New York: Routledge. Marc, D. and Thompson, R. J. Television In The Antenna Age: A Concise History. USA: Blackwell Publishing Ltd. Walvin, J. (1978). Leisure and Society. UK: Longman. Wigglesworth, N. (2007). The Story Of Sport In England. New York: Routledge.